What is SEO?
Ranking on the first page of Google isn't easy. So let us help you.
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic
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Search engine optimisation.
Technical Optimisation improves performance and helps rank your website better within Google. If done correctly, your potential customers or clients can find you easier when searching online.
If your goal is to have your website organically found on Google, SEO is exactly what you need.
It takes a lot of work to rank your website high in Google, of course, this is dependant on the difficulty of your chosen keywords and competition. If your competitors are actively working on their SEO, It can be difficult to catch up because they have been around for longer. If a website is continuing to work at SEO, they are still many steps ahead.
There are hundreds (maybe even thousands) of ranking factors. And nobody except for Google knows for sure what they are. However, historic data suggests that these re the tip 10 ranking factors:
- Topical authority
- Search intent
- Content depth
- User experience
- Content accuracy
Technical SEO is the deeper side of search engine optimisation. It involves creating Schema markup and implementing it into the code of the backend of your website. Updating and checking sitemaps and breadcrumbs. Aswell as optimising images, content and much more.
Local SEO is the optimisation of your website to rank better in local search results. This can be useful for Google My Business and your website.
Pay Per Click advertising is a completely separate entity to SEO. There is some evidence to suggest they possible overlap but this is only due to the increase or decrease of ‘dwell time’ and ‘bounce rate’
Search Engine Optimisation and PPC are very different.
SEO is a long term investment for your business. When results happen, you will receive free, organic traffic to your website.
PPC is a quick way to get potential customers to your website. However, every click cost money and depending on the competitiveness of the keywords targeted, these costs can add up. A well optimised and managed PPC campaign should keep costs down and provide excellent results.
An SSL certificate is not required to start a website. However, website security is a ranking factor. So its more important than ever to make sure your website is secure using an up to date SSL certificate.